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Revenue Acquisition
for Mobile Games

Data-driven ROI-positive user acquisition services
They really know their job and it's always NOT easy to compete with their results! :) Great experienced team, very useful internal platform and dashboard!
Alexander Lubchenko

CMO, Nekki

ROASUP is an experienced team with a powerful analytical basis, great optimization tools and a highly creative approach! Enjoy working  with such a professional team!
EnMi Ten

Marketing Analyst, Panoramik

Working with ROASUP for several months. They've been able to maintain positive ROAS and are very easy and professional to work with.
Avetis Zakharyan

CEO, Rockbite Games

I believe ROASUP is one of the best agencies in the gaming industry and provides unmatched performance results while being fully transparent.
Maxim Shatilov

CEO, WebGames

roasUp
4
M+

New users
acquired monthly

roasUp
350
K+

Unique payers
acquired monthly

roasUp
$
100
M+

In revenue received from
acquired users in the past year

roasUp
3000
+

Creatives produced monthly

OUR SERVICES

Grow Your Game at Any Stage

Increase audience size and ROI for your mobile game, regardless of where your product growth is at. We offer a comprehensive marketing solution for technical, soft, and global launches. In addition, we successfully use our own approach to grow products that already have a significant audience.

We offer a comprehensive marketing solution for increasing audience size and ROI for your mobile game, regardless of where your product growth is at.

Technical Launch

Soft Launch

Global Launch

Stable Growth

Test Your Game with
a Technical Launch

To start attracting Facebook traffic, you need to make sure the Facebook SDK is implemented correctly in the game and in-app purchases are properly transferred to Facebook. During a technical launch with a small amount of traffic, you will be able to detect possible integration errors, evaluate retention, check initial CTR and amass the first reviews of the game.

  • The goal of this stage is to acquire the most users at the lowest cost
  • The standard duration of a technical launch is one week
  • The minimum budget starts at $1,000 per operating system

During a technical launch with a small amount of traffic, you will be able to detect possible SDK integration errors, evaluate retention, check initial CTR and amass the first reviews.

Evaluate a game's potential
in a soft launch

A soft launch is needed to evaluate cohort ROAS and purchase dynamics in your game. During this stage we try to acquire as many paying users as possible at the lowest cost, in order to evaluate product monetization. Simultaneously, we test a large number of creatives and select the best of these for the subsequent global launch.

  • The goal is to acquire paying users and evaluate cohort ROAS
  • The standard soft launch duration starts at one month
  • The minimum budget is $10K per operating system per month

During a technical launch with a small amount of traffic, you will be able to detect possible SDK integration errors, evaluate retention, check initial CTR and amass the first reviews.

Maximize your ROI with
a Global Launch

A global launch is that unique moment when a game enters the international market. During this period we ensure that the most valuable players are acquired at the lowest cost, while maximizing ROI. We employ a proven approach to the global launch, and we have experience entering the global market with budgets of over $1 million per month.

  • The goal of this stage is to get the highest ROI on a large budget
  • The standard global launch duration is one month
  • At this stage the revenue sharing model may be employed

During a technical launch with a small amount of traffic, you will be able to detect possible SDK integration errors, evaluate retention, check initial CTR and amass the first reviews.

Profitable audience acquisition
and stable growth

How to profitably increase a game’s audience size is a difficult problem for any developer. Our experience in the gaming industry, combined with our marketing expertise and extensive automation of Facebook marketing, allows us to provide a high ROI even for games that have been on the market for a long time and have a significant audience..

  • The goal of this stage is to acquire new users and to achieve KPI
  • We are testing new approaches to acquire a paying audience
  • We create fresh ideas for creatives to ensure a profitable marketing

During a technical launch with a small amount of traffic, you will be able to detect possible SDK integration errors, evaluate retention, check initial CTR and amass the first reviews.

YOUR GOALS

Reach Your Marketing Goals

Extensive automation and data-driven approach, as well as a professional team of marketing experts and motion designers, allows us to achieve excellent results for games with ad-based monetization, games based on in-app purchases, and products that follow a hybrid monetization model.

Maximize ROAS

Maximize ROAS for games with in-app purchases

When working with games where monetization is based on in-app purchases, we employ our own approach, which is based on determining the target cohort ROAS. This approach allows us to react promptly to advertising campaign data and maximize ROAS.

We employ our own approach, which is based on determining the target cohort ROAS.

Minimize CPI

Minimize CPI for ad-based games

For games with ad-based monetization we use our own in-house software, which lets us marketing and achieve the target CPI when working in multiple countries simultaneously. We know how to use both automatic and manual bids effectively, allowing us to minimize installation costs in each country.

We use our own in-house software, which lets us achieve the target CPI when working in multiple countries.

Monetize the Hybrid Model

Monetize games with in-app purchases and ads

For games where advertising accounts for over 30% of revenue, we provide the ability not only to work towards maximizing ROAS by acquiring paying users, but also maximize ROI by monetizing low cost installs through ads. This approach allows us to fully realize your game’s potential and get the best results.

For games where advertising accounts for over 30% of revenue, we provide the ability not only to work towards maximizing ROAS by acquiring paying users, but also maximize ROI by monetizing low cost installs through ads.
FEATURES

Why Us?

ROASUP is a marketing agency that is an official Facebook partner for marketing in the gaming industry. We specialize in ROI-positive marketing for mobile games.

Focus on Mobile Games

Focus on Mobile Games

ROASUP is an experienced team of marketers, data scientists, and designers from the gaming industry. Our focus on mobile games allows us to achieve a high ROI for games in all different genres.
Free Efficient Creatives

Free Efficient Creatives

Our team of professional motion designers and marketers develops thousands of ad assets each month to acquire the most valuable game players. The cost of producing creatives is included in our fee.
Tech Behind Our Success

Tech Behind Our Success

We use our own software to optimize advertising campaigns and automate marketing for mobile games. Automated ad campaigns analysis allows us to react quickly to changes and ensure a high ROI.
Flexible Business Models

Flexible Business Models

Our starter plan for new partners includes a fee of 15% of the advertising budget. After the initial period you have the option to switch to CPA-based models, LTV calculation, or revenue sharing models.
Transparency

Transparency

We are happy to share our expertise and experience with our customers. While working with us, you will be given access to our Facebook advertising accounts. You will be able to track the settings of our advertising campaigns and their results, and to use our ideas and approaches for your own in-house team.
24/7 Chat Support

24/7 Chat Support

Get your questions and concerns resolved quickly 7 days a week. In addition, the ROASUP chatbot will send you daily reports and help you track your campaign progress.
CREATIVES

Get High-Quality Creatives

We produce high-quality videos for mobile games using animated characters, actors, and visual effects. The cost of production is included in our fee.

  • Arcade
  • Match-3
  • Puzzle
CONTACTS

Contact Us

If you have any questions or would like to get started collaborating, please fill out this form:

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